Mateo Yadarola

I design systems that work, not just screens that look good.

My Principles

Efficiency over Aesthetics.

Pretty flows are useless if they don't solve the user's problem fast.

Code is a Design Tool.

Understanding the code allows me to design feasible, scalable solutions.

Transparency is Key.

I show clearly what I did, what I inherited, and what the team achieved.

Data over Opinion.

Like a good spreadsheet, design is grounded in facts and research.

The Backstory

I started in 2002 driven by growth, not just pixels. My career began in the trenches of SEO and conversion optimization, learning early that design is fundamentally a business tool.

Over the last two decades, I evolved from managing distributed teams for US startups to architecting massive financial systems. I don't just "do UX"—I build the engines that make products scalable, using code as my second language and logic as my north star.

The Track Record

Automating complex investment logic via AI workflows
NDA — 2024 to Present
Engineered high-density tools for agents & accessible apps for users
Continental Finance (via Allata) — 2022 to 2024
Unified diverse analytics tools into a single visual language
EY Helix (via Cognizant) — 2021 to 2022
Orchestrated the Service Design overhaul that doubled users
BANCOR — 2020 to 2021
Condensed 100+ forms into a single conversational chatbot
OMSNIC (via Darwoft) — 2019 to 2020
Scaled digital subscriptions from 0 to 10,000+ in 6 months
La Voz del Interior — 2017 to 2019
Transformed static media archives into real-time intelligence
Infoxel — 2016 to 2017
Designed interfaces for drones, satellites & embedded hardware
Taller Technologies — 2015 to 2016
Led a distributed team of 20 designers for global clients
Agilent (via Taller Tech) — 2009 to 2015
Managed digital growth strategies for 5+ countries
COINED — 2002 to 2009

Core Expertise

Strategy: Design Systems / Design Ops / Fintech / Data Visualization / Mentorship / AI Workflows

Technical: Figma / HTML & CSS / Lua Scripting / Remote Workshops / CRO